The Brew blog
Playbooks for DTC brands turning cold paid traffic into buyers: pre-sell pages, CVR, creative and testing.
5 min read
Advertorial vs Product Page: Which Wins on Cold Traffic?
Advertorial or product page: when to use each of them within your funnel, by traffic temperature and price point, plus how to test both.
Read the article
6 min read
Pre-Sell Pages: How Awareness Lifts Conversion
A pre-sell page warms up cold ad traffic before the product page. See how raising awareness first can lift your CVR and cut your CPA on paid social.